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Questions Marketing Procurement need to ask

Top 5 questions you need to be asking yourself as a marketing procurement professional right now

It’s a pretty big understatement to say, it’s been some year, so far. We didn’t expect and couldn’t have planned for the past six months and no doubt further change and challenges lie ahead. So now we’re in the second half of 2020, what advice can we offer to marketing procurement professionals in brands, to …

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photography: man throwing camera in the air

The Photography Landscape

The photography industry is evolving. There are more types of imagery a photographer can create today than at any other time in history. The future looks like it will contain more creative opportunities for image makers. However, there are more photographers than ever who can do the everyday work which is now having an effect …

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Team discussing broken agency model

How to Fix the Broken Agency Model

Can a more defined Production Structure Help Agencies Succeed? The idea that the agency model is “broken” is something that’s been kicking around the advertising world for a while now, with few concrete ideas to suggest what might replace it – until recently. The Association of National Advertisers’ conference in 2018, PepsiCo president Brad Jakeman …

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Freelance desktop

The Freelance Factor

We know agencies use Freelancers. It’s a great way to plug the gap when talent is in short supply. What we don’t know, is the impact Freelancers have on a brands bottom line. It’s much trickier to track what you’re paying when using this model.  But it is possible to assess successfully assess freelance talent …

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