RightSpend

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Marketing Agency Review

Regular marketing agency review helps both your brand and your agencies It’s important to regularly undertake a marketing agency review to ensure that you’re all walking to the beat of the same drum. And to ensure that they support your business as you find new ways to connect with customers in complex times. Your marketing […]

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Marketing Procurement Trends

We look at the latest Marketing Procurement trends and explore why they are so crucial to your business. Excellent Marketing Procurement is about adding value, finding greater efficiencies and doing more with less, which becomes even more critical in an economic downturn. Marketing Procurement is an invaluable part of any business and is the all-important

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Marketing ROI: How and Why to measure your Marketing Spend

Why understanding your marketing ROI is important Return on investment (ROI) is a key metric for marketing. Defined as a measurement tool that helps you to maximise investments, refine campaigns, improve profitability and connect with customers, marketing ROI is a metric by which you can accurately assess the financial value of your campaigns. You want

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Competitive Benchmarking in Marketing Procurement

The benefits of competitive benchmarking in transforming marketing procurement costs and strategic planning There are immense benefits to competitive benchmarking. It  can be used to transform the challenges, complexities and negative practices within marketing and procurement that have affected these functions in the past. It can also help effect real change in how marketing procurement

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How can Marketing Procurement deliver improved ROI?

RightSpend connects marketing, procurement and finance to deliver improved ROI through better reporting and data.  Combined, procurement and marketing are key to adding value for companies. When sharing common goals, both are an essential element to ensuring the long-term and sustainable success of a brand and their campaigns.  The complexities and challenges that have sat

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Benchmarking: is it just for Marketing Budget Savings?

Marketing Benchmarking: is it just for making Savings? Marketing Benchmarking has become a critical touchpoint for brands. The conversations around marketing, procurement and spend have become more strategic after Project Spring was launched by the World Federation of Advertisers. They put the spotlight on transforming the complexities and negative practices that are know to impact

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Does Marketing Procurement Benchmarking give you a competitive advantage?

Marketing Procurement Benchmarking can put your business ahead of the competition.   “Benchmark a: something that serves as a standard by which others may be measured or judged b: a point of reference from which measurements may be made” – Merriam-Webster Marketing Procurement benchmarking has become invaluable to brands over the past few years, offering

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Leverage data: get your agency working harder & smarter

Leverage data to ensure that your marketing agency is not complacent and that your budget is being maximised and managed properly   Data has become a critical component in ensuring that brand-agency relationships and collaboration are managed transparently and that budgets are being maximised and managed in line with everybody’s expectations. When every part of

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Marketing Benchmarking: Not Just Cost Savings

Marketing Benchmarking may be invaluable when it comes to cutting costs but it is actually just the tip of the value-added iceberg.   Marketing Benchmarking has become a critical touchpoint for brands. After the World Federation of Advertisers launched Project Spring – an initiative focused on transforming some of the complexities and negative practices impacting marketing

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How Our Client Saved >$5M in Advertising Spend

The Right Data For the Right Decisions. Using the Right Technology. To get your Advertising Spend Right.   Our client, DANA SMALL – otherwise known as Ms Category Management saved $5M  in advertising spend across her multi-year implementation of RightSpend as an Advertising Agency Management tool. In her words, ‘”RightSpend revolutionised the services procurement marketplace”.

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