Case Study:
Pharmaceutical
THE SITUATION
The client came to RightSpend because:
- They were presented with a 23% increase in staff hours from one of their agencies.
- A new scope of work, requiring a sharp increase in staff, was stated as the reason.
- The Pharma Company’s total marketing budget had only increased by 8% from the previous year.
The numbers did not add up.
THE ACTION
RightSpend’s system was utilised to:
- Accurately compare the scope proposal with commensurate benchmark data.
- Account for the scope’s increase in tactical nature and a proposed 6% in additional hours.
- Identify discrepancies with the seniority of staff required to deliver the project.
- Highlight key areas to be discussed with the agency further.
THE RESULTS
The Pharma Company were able to realise:
- A 17% reduction on the agency fee
- A right-sized staffing plan which was aligned to the scope of works
- An increase in staff hours by 6%
- Adjustment of some of the roles delivering the project.
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