Case Study:
Pharmaceutical

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THE SITUATION

The client came to RightSpend because:

  • They were presented with a 23% increase in staff hours from one of their agencies.
  • A new scope of work, requiring a sharp increase in staff, was stated as the reason.
  • The Pharma Company’s  total marketing budget had only increased by 8% from the previous year.
The numbers did not add up.
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THE ACTION 

RightSpend’s system was utilised to:

  • Accurately compare the scope proposal with commensurate benchmark data.
  • Account for the scope’s increase in tactical nature and a proposed 6% in additional hours.
  • Identify discrepancies with the seniority of staff required to deliver the project.
  • Highlight key areas to be discussed with the agency further.
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THE RESULTS

The Pharma Company were able to realise:

  • A 17% reduction on the agency fee
  • A right-sized staffing plan which was aligned to the scope of works
  • An increase in staff hours by 6%
  • Adjustment of some of the roles delivering the project.

Meet the Team

The team behind RightSpend are a unique and talented bunch, with expertise across finance, marketing, technology and procurement.

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John Doe

Founder / CEO

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Marketing team member reading RightSpend's data-driven analytics

Marcus Bennett

Business Manager

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Sally Fields

account manager

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Marketing team member reading RightSpend's data-driven analytics

Marcus Bennett

Business Manager

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These Case Studies also demonstrate the value RightSpend adds to your Marketing Procurement process

FINANCE Case Study

FMCG Case Study 

TECH Case Study

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