Articles

When Procurement can walk into a meeting and say “here is exactly where our agency roster is generating strong ROI, and here is exactly where, and why, we’re overpaying for underperformance” they’re having a fundamentally different conversation than one who says “here’s our savings target for the next quarter.”  Leading that conversation is what the […]

When marketing budgets come under scrutiny, most brands reach for the low-hanging fruit first. The visible, obvious, easy-to-defend cuts that look decisive when presented in a leadership meeting  But are they where the real money is leaking?  Before you cut anything, ask yourself: do you actually know where every dollar of your marketing investment goes? 

Every year, Marketing Procurement conferences address the big questions on the industry’s lips. The answers are reshaping how Procurement teams are operating once they’re back at their desks. The same topics come up time and time again usually because the scope continues to get bigger, budgets become tighter, deadlines get shorter. This year has been no

Procurement market intelligence takes all the organisation’s historical data, wraps it up in a neat and accessible bow, and hands it over to Marketing teams along with insights that inform decision-making and spend. An in-depth understanding of the market, costs, suppliers, products, materials, and agency costs is critical to successful procurement. Which means procurement teams

Data and technology are doing more than enhancing processes, they’re changing how Marketing Procurement drives business value. The story of data and technology can be told in thousands of different ways: AI improving how systems operate, reducing bottlenecks and automating menial tasks. MarTech software, platforms and tools helping agencies and brands optimize their campaigns and

Marketing Procurement is in the midst of a transformation, empowered by technology and data. And curiosity is one key skill that can take Marketing Procurement to the next level. No longer confined to tactical cost cutting, Marketing Procurement is emerging as a strategic powerhouse. Collaborating more with Marketing, Procurement is now central to improving efficiencies,

Marketing Procurement faces unique challenges, largely influenced by cost, speed, and technology. But it’s time for them to stand up and take the lead of a function that can deliver impactful results to a business. Marketing Procurement teams are navigating an unruly world, with rising costs, continuing economic volatility and significant geopolitical uncertainty to contend

Why Marketing Procurement Data Matters In today’s competitive business landscape, reliable and relevant Marketing Procurement data is a game-changer. It enables Marketing, Procurement, and Finance teams to manage marketing budgets more effectively, assess value, and make data-driven decisions with confidence. Often likened to the “new oil” of business, data has the power to refine an

In today’s complex marketing landscape, data has become the cornerstone of successful brand-agency relationships. This comprehensive guide explores how senior Marketing Procurement professionals can leverage data analytics to enhance agency performance, ensure budget optimization, and drive measurable results. 1. Understanding Data’s Role in Agency Management 2. Building Data-Driven Transparent Agency Relationships 3. Strategic Agency Performance

The RightSpend x ISBA (Incorporated Society of British Advertisers) Future of Agency Remuneration Survey was conducted to explore the evolving landscape of agency remuneration among UK advertisers. The partnership brought ISBA’s deep knowledge of advertiser needs together with RightSpend’s Marketing Procurement analytics to provide visibility into brand perceptions around agency remuneration, both today and in