Articles

Marketing and Procurement can leverage the insights from the right data to transform spending and savings, strategically to exceed Marketing ROI. Data can provide your Marketing and Procurement teams with highly relevant insights capable of informing decision-making and transforming return on investment (ROI).  Wrapped within the data are nuggets of information capable of driving value,

Turning accurate and relevant data into an obsession can transform cost management and enhance Procurement efficiencies Marketing Procurement can leverage data to ensure continuous cost optimisation and reduce inefficiencies and improve decision-making and supplier relationships. With RightData, designed to deliver relevant and timely insights, Procurement can reimagine its role within the business and enhance Marketing

You can harness your data to reveal the stories hidden within your organisation and optimise your growth potential.    RightData has the ability to reveal your unique brand stories which can inform your marketing procurement strategies and transform how your organisation thinks.  Your data is a precious commodity, a unique tool capable of refining your

Procurement transformation led by smart solutions and agile systems are key to reimagining partnerships and creating long-term value  Historically, there has long been a disconnect between Marketing and Procurement. Instead of common ground, there was a battle between spend and priority and this often resulted in decisions that benefit neither side. Death by compromise! Yet

Agency selection, choosing vendors whose vision aligns with your own, but importantly also has the right capabilities to drive growth will positively affect the return on your marketing investment.  This guide will articulate how making the right agency selection, proactive management, and performance-based contracts can unlock significant value to your marketing.  Establishing a consistent and

Radical cost-cutting by companies, particularly in the technology sector, will potentially have a long-term impact on their branding and marketing. Fortunately, there is another way, as RightData explains… A recent Financial Times article revealed that the advertising agencies, particularly those working with tech companies, are seeing significant dips in profit and revenue. Cautious clients, complex

Revenue and growth will always drive the financial agenda, which is why the role of Finance in Marketing Procurement needs to focus on collaboration for shared success.   Revenue and growth are high on the agenda for both the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO). However, whilst this commonality exists, there can

Brands engaging with agencies need to ensure they are paying fair global agency rates and building agency relationships based on trust and transparency.   The current market is complicated. The cost of living, the economy, geopolitical instability are all factors driving up expenses and putting companies on a financial edge. Prices for everything are increasing

…TO DRIVE ENHANCED MARKETING STRATEGY AND AGENCY COLLABORATION   We commissioned a report to gain more insight into how the power of data is being utilised and affecting CMOs in the current marketing landscape. According to our latest report* of 500 marketing decision makers, nine in ten (95%) say that staying on top of agency investments