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Why do we need marketing procurement transparency?

It feels like the marketing procurement industry has been using transparency as a buzzword for years. The IPA and ISBA launched ‘The Magic & Logic’ 16 years ago, where they identified how Agencies, Marketing and Procurement can best work together to produce profitable growth; they explained that marketing procurement transparency is key to successful relationships. …

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Marketing ROI: How and Why to measure your Marketing Spend

Why understanding your marketing ROI is important   Return on investment (ROI) is a key metric for marketing. Defined as a measurement tool that helps you to maximise investments, refine campaigns, improve profitability and connect with customers, marketing ROI is a metric by which you can accurately assess the financial value of your campaigns. You …

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Data: empowering Marketing Procurement efficiency

Clean and relevant data can transform how marketing, procurement and finance manage marketing budgets, assess the value of expenditure and approach decision-making. Data has long been described as the black oil of a business, and with good reason. The constant flow of insight, information, behaviours, customer interactions, agency costs and so much more, can be …

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Navigating the Talent Crunch

High demand, low supply – are brands and agencies struggling to find the right staff in the ‘talent crunch’? Talent is the lifeblood of creativity. Fine minds delivering campaigns and ideas that are delivered seamlessly  across markets and customers. However, today, the demand for talent is starting to outstrip supply. The talent crunch is affecting …

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Competitive Benchmarking in Marketing Procurement

The benefits of competitive benchmarking in transforming marketing procurement costs and strategic planning   There are immense benefits to competitive benchmarking. It  can be used to transform the challenges, complexities and negative practices within marketing and procurement that have affected these functions in the past. It can also help effect real change in how marketing …

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How can Marketing Procurement deliver improved ROI?

RightSpend connects marketing, procurement and finance to deliver improved ROI through better reporting and insights.    Combined, procurement and marketing are key to adding value for companies. When sharing common goals, both are an essential element to ensuring the long-term and sustainable success of a brand and their campaigns.  The complexities and challenges that have …

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Benchmarking: is it just for Marketing Budget Savings?

Benchmarking may be invaluable when it comes to cutting costs, but is it just for Marketing Budget Savings? No, it is actually just the tip of the value-added iceberg. Marketing Benchmarking has become a critical touchpoint for brands. After the World Federation of Advertisers launched Project Spring – an initiative focused on transforming some of …

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Leverage data to get your marketing agency working harder & smarter for you

Leverage data to ensure that your marketing agency is not complacent and that your budget is being maximised and managed properly   Data has become a critical component in ensuring that brand-agency relationships and collaboration are managed transparently and that budgets are being maximised and managed in line with everybody’s expectations. When every part of …

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How Our Client Saved >$5M in Advertising Spend

The Right Data For the Right Decisions. Using the Right Technology.   Our client, DANA SMALL – otherwise known as Ms Category Management saved $5M  in advertising spend across her multi-year implementation of RightSpend as an Advertising Agency Management tool. In her words, ‘”RightSpend revolutionised the services procurement marketplace”. Here we share an edited extract of …

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Transparency in Marketing Agency Relationships

The power of transparency in marketing agency relationships should not be underestimated It’s especially important when working closely with agency partners. As a marketer, you are investing and trusting an external party with your brand: something that needs to be constantly monitored and reviewed. Agencies need to have open lines of communication, and have regular …

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