There’s an old adage that we all know: always compare apples with apples. It sounds simple, until some know-it-all points out that there are 7,500 varieties of apple in the world! So, there are layers of complexity even within this simple matter of choice. The same is true of benchmarking agency costs. Many companies have …
It’s a pretty big understatement to say, it’s been some year, so far. We didn’t expect and couldn’t have planned for the past six months and no doubt further change and challenges lie ahead. So now we’re in the second half of 2020, what advice can we offer to marketing procurement professionals in brands, to …
In the heyday of the Advertising Agency, Mad Men, Don Draper may’ve been an enigma but the creative campaign was simple and so were his billing structures. Now, it’s anything but. More channels, more content, more opportunities, equals more complex advertising agency costs. Transpires, it’s not just the glamorous allure of 60s Madison Avenue we’re …
The photography industry is evolving. There are more types of imagery a photographer can create today than at any other time in history. The future looks like it will contain more creative opportunities for image makers. However, there are more photographers than ever who can do the everyday work which is now having an effect …
Can a more defined Production Structure Help Agencies Succeed? The idea that the agency model is “broken” is something that’s been kicking around the advertising world for a while now, with few concrete ideas to suggest what might replace it – until recently. The Association of National Advertisers’ conference in 2018, PepsiCo president Brad Jakeman …
Once upon a time, if you wanted the best agency with the best talent, you had to go to the big smoke to find it and pay a premium. Location has always affected marketing benchmarks in agency pricing. But now, more than ever, we can and do, seek and recruit for the best (and most …
Why Location, Location, Location no Longer Matters for Advertising Agencies Read More »
We know agencies use Freelancers. It’s a great way to plug the gap when talent is in short supply. What we don’t know, is the impact Freelancers have on a brands bottom line. It’s much trickier to track what you’re paying when using this model. But it is possible to assess successfully assess freelance talent …
Can you believe the new decade is upon us? And with it comes a rack of new trends within the technology and advertising industries. Marketing Technology is an ever transforming, exciting landscape and we’d be remiss if we didn’t address what the future hold for the Martech Stack. Let’s start from the beginning. What exactly …
