A Brief History of Agency Locations The first-ever advertising agency was created by William Taylor in 1786 in London. (Source: Mackay, Adrian (2004), The Practice of Advertising). Now if you want to get nit-picky James ‘Jem’ White in the late 1790s started the first agency that also focused on design/creative, and not just selling advertising space […]
The Freelance Factor We know that agencies leverage freelance recruitment when they need to find a talent given the current shortage crunch. What we don’t know is what we call the “Freelance Factor.” Continue reading to find out how Freelance talent impacts your bottom line. We’ll also review best practices to […]
Advertising Agency Costs Simplified Don Draper may have been an enigma, but his billing structures were anything but. And in the heyday of the Advertising Agency Mad Men, the typical creative campaign was simple. Find your client a specific look and feel. Then pull that concept through ad campaigns of television, print, and radio. But […]
Insights into the Oversaturated Photography Industry Over the past five years, photography in the US has grown by 1.6% to reach a revenue of $10B in 2018. Significantly slower corporate profit growth is expected to make the industry more vulnerable to external competition Photographic Industry Trends – Source: IBIS World You can blame Instagram, or […]
Innovate or die- agencies must evolve to survive Agency structures and their models are broken. Not just KIND of broken, where you can slap some duct tape on it and it’s good. No, it’s sending it to the junkyard, melt it down and redesigning the whole damn thing broken. Gone are the days of producing […]
In-House Agencies are the New Black There are a lot of trends you don’t want to miss out on, and this year’s agency model should definitely not be one of them. Especially since we are seeing such a large global movement of bringing agencies in-house. Why are we seeing this trend? Well, there is a […]
