Advertising Video on Demand (AVoD) has done it. It has taken the top spot when it comes to paid media. And it has been projected that it could even reach $47B by 2023 worldwide, according to Warc.com. Which, is a nice chunk of pocket change. Global Ad Trends: AVOD spend to double in the next […]
The brand / agency relationship has always been a tricky one – and many will say – an unfairly imbalanced one. But we’ve witnessed a sea-change in recent times. There’s a want to readdress this imbalance; for more trust and transparency and not just from agencies, from brands too. One of the most contested areas […]
When an agency or brand work together, it’s like any relationship; we all know trust, respect and communication is key but it’s not that easy. It’s tricky to keep things fresh and the spark alive over a long period of time. Let’s face it, there’s always a danger of both parties becoming too complacent and […]
If you’re looking to learn how to negotiate, the good news is that there are plenty of tools to help you. The problem is that not all of these books, articles, and resources apply to working with agencies. If this is your angle, this can prove rather frustrating and uninformative. To that end, we at […]
For many years, the term Internet of Things (IoT) has been thrown around in the world of advertising. But in the present day, what does this term mean, and how does it apply to modern advertising? Read on to find out exactly what IoT is and why it is set to become the next major […]
The Influencer Industry There’s a lot of different information you need to take in when it comes to influencer marketing. From understanding when to use micro-influencers, to detecting bot fraud…it’s a hot, growing and complicated space. Yet, it’s the main tactic marketers are focusing on, as a way to give their company’s revenue a boost. […]
