RIGHTSPEND
RESOURCES:
Marketing
Procurement
insight &
knowledge

RIGHTSPEND RESOURCES:
Sharing our knowledge, thoughts and opinions.

Latest Articles

Team of Procurement professionals discussing procurement efficiencies

Enhancing Marketing Procurement Efficiencies

Turning accurate and relevant data into an obsession can transform cost management...

Woman reading about Procurement Transformation

Procurement Transformation – Automate. Streamline. Transform.

Procurement transformation led by smart solutions and agile systems are key to...

Woman reading Data Stories book on how to use data to tell great stories

Discover your compelling data stories

You can harness your data to reveal the stories hidden within your...

Team of Marketing Procurement professionals evaluating marketing budgets

Evaluating Marketing Budgets

Moving Beyond Campaign Analytics to Detailed Measurement Marketers tasked with delivering growth...

Marketing Procurement team discussing agency selection

Agency Selection to Drive Growth

Agency selection, choosing vendors whose vision aligns with your own, but importantly...

Paperwork and data of marketing spend being assessed

Assessing Marketing Spend for Improved ROMI

What should I measure when it comes to my Marketing spend? Many...

Professional working on Marketing Procurement Efficiency

Streamlining Marketing Procurement for Maximum Efficiency & Returns

Marketing Procurement has evolved from a basic administrative function to a strategic...

Marketing Procurement professional working on Marketing Investment Data on laptop

Getting the Most Value from Your Marketing Investments

Developing a successful marketing strategy requires making smart marketing investments driven by...

Marketing Procurement team discussing agency compensation

Choosing the right Agency Compensation Model for your brand

Selecting the right agency is a crucial decision for any brand looking...

Marketing Procurement data being assessed

Marketing Procurement Data for Intelligent Cost Cutting

Radical cost-cutting by companies, particularly in the technology sector, will potentially have...

A man from Finance looking at Marketing Procurement data on an iPad

The role of Finance in Marketing Procurement

Revenue and growth will always drive the financial agenda, which is why...

Benchmarking Global Agency Rates

Brands engaging with agencies need to ensure they are paying fair global...

Case Studies

CASE STUDY:
FINANCIAL SERVICES

CASE STUDY:
TECH COMPANY

CASE STUDY:
Pharma COMPANY

CASE STUDY:
Grocery COMPANY

CASE STUDY:
AUTOMOTIVE COMPANY

CASE STUDY:
ALCOHOL BRAND

CASE STUDY:
FMCG industry

Whitepapers

A deep-dive into topics the RightSpend team are talking about with their clients. Helping you to add more value to your marketing procurement process.

Including:

Procurement: The Invaluable Ally
3 Priorities for CPO & CMO in face of a Recession
Transparency & Clarity
Bridging the Gap
A Year That Fine-Tuned Marketing Procurement
Getting the right agency service a the right price
Growing agency relationships whilst making savings
Insiders Guide: Brand & Agency Contract Terms