How global 

brands access

20% more 

marketing 

budget?

The Marketing & PRocurement teams within A global technology company were facing some issues…

  • Under pressure by the C-Suite to significantly reduce marketing spend, without reducing activity.
  • A lack of tools and resources meant the existing marketing procurement process was unsupportive.
  • Marketing spend metrics and ROI were not being measured, they were relying purely on campaign ROI to justify spend.

Sound Familiar?

By looking at 4 key areas of their marketing procurement, we delivered 20% ($7.98m) in savings within Just 6 months.

Here’s a summary of how…

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DATA

  • Benchmarked $40m of total marketing spend
  • 20% of savings identified within the first 6 months.
  • Cost model analysis created to support future  budgeting.
  • Advanced ROI clearly demonstrated.
  • All agencies are now required to provide a detailed staffing list (including locations)
  • Offshoring, in-housing and decoupling strategies all benefiting from data intelligence.
  • Decisions are now backed by robust data.
  • It’s easy to demonstrate a clear reduction in budget without affecting marketing activity.
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Contract

  • Compensation transparency  now forms a contractual obligation.
  • Standardised templates and best practice formats for all future scopes of work (SOW).
  • A new agency MSA language has been introduced, to bring consistency and efficiencies.
  • Documentation created to streamline the contractual process and provide clarity to non-marketing stakeholders.
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Process

  • Efficiencies established in the marketing procurement process – saving significant time, money and resource.
  • All SOWs are tracked and managed in a single location.
  • Clear cost drivers established and shared with all stakeholders
  • Consistent metrics are shared, tracked and analysed by all shareholders, including agencies.
  • An internal workflow is used for all agency projects.
  • Annual agency reviews undertaken by a cross-department committee.
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RELATIONSHIPS

  • A collaborative approach brings marketing & procurement together.
  • Extensive training ensures all stakeholders are on the same page, working together to shared goals.
  • Agency expectations have been reset and clearly defined.
  • Agency partners are encouraged to provide transparency and clarity.

Meet the Team

The team behind RightSpend are a unique and talented bunch, with expertise across finance, marketing, technology and procurement.

RightSpend clients discussing the benefits of using the system to improve their marketing procurement process

John Doe

Founder / CEO

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Marketing team member reading RightSpend's data-driven analytics

Marcus Bennett

Business Manager

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RightSpend making marketing procurement process easier

Sally Fields

account manager

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Marketing team member reading RightSpend's data-driven analytics

Marcus Bennett

Business Manager

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And, it’s not just that client…

We consistently DELIVER advanced ROI & EFFICIENCIES

On average, our clients save ~20% on their marketing spend which is reinvested into more marketing or delivered as savings to the bottom line.

ACTUAL ROI DELIVERED TO RIGHTSPEND CLIENTS

16%

reinvested into additional marketing by an FMCG company.

15%

in savings delivered to the bottom line by a tech company.

17%

additional ROI for a Pharma company.

25%

saved by a Financial Services company.

take control of your Marketing Budget.

Deliver significant results.