SOLUTIONS

Fuel Growth with Data-Led Marketing Procurement

Trusted by the world’s leading brands, RightSpend delivers powerful, data-backed Marketing Procurement solutions to optimize marketing budget, improve transparency, and drive consistent, scalable results.

Marketing Procurement Professional looking to camera
Impressive results
CPO sat on the edge of a desk looking to camera
Close up of hands on a laptop using the RightSpend Marketing Procurement solution
Marketing Procurement team discussing benchmarking fees for better ROI
Marketing Procurement professional telling Marketing Team about the RightSpend platform
Procurement showing Marketing the benefits of the RightSpend system on a laptop
Optimized Investments
CMO looking at a laptop with RightSpend's Marketing Procurement data on

RightData

Data is at the heart of our business. RightData takes our business into the future, ensuring that we’re at the cutting edge of what data can do for Marketing Procurement and marketing investments.

RightData is focused on the ongoing analysis and assessment of data in all its forms to ensure that we provide our clients with only the very best data.

The divide between good and bad data will only increase as the world moves deeper into AI and technological solutions. We’re at the forefront of ensuring our solutions are driven by the best-quality data, which has been qualified and quantified by our in-house analysts and programmers.

Embracing the balance between AI and human interaction with our data and solutions, we’re focused on producing industry-leading Marketing Procurement solutions.

RightSpend

Marketing Procurement Benchmarking System

RightSpend is a Marketing Procurement platform that helps you control marketing spend and implement a data-driven approach to procurement .
  • Unlimited Marketing Procurement benchmarking
  • Unlimited ‘should-cost’ comparisons
  • Unlimited SOW plan tracking
  • User-friendly, centralized dashboard
  • One-source of information
  • Realtime analysis
  • Detailed visual reporting
  • Easy to use templates & AI tools for simplifying tasks

Optimize your marketing spend by benchmarking uploaded agency cost structures, highlighting improvement opportunities and providing factual information for negotiations to maximise the value you’re getting from your agencies.

RightSpend is an invaluable tool every Marketing Procurement team needs to optimize marketing spend, improve agency negotiations & streamline the procurement process.

RightEvaluation

Agency Evaluation Software

RightEvaluation is a critical planning tool for a disciplined approach to agency reviews.

  • Unlimited agency evaluations
  • User-friendly, centralized dashboard
  • Templates for both Agency and Brand
  • Real-time analysis
  • Retained records

RightEvaluation deep dives into the client-agency relationship and shared responsibilities; assessing performance against KPIs to build agency relationships underpinned by transparency.

Agency reviews have traditionally demanded significant time and resources. By streamlining the evaluation process, you can more efficiently review your agency roster, saving time at every stage and freeing up valuable resources.

RightEvaluation is an easy-to-use, one-stop solution for client-to-agency and agency-to-client evaluations, agency assessments, and 360-degree appraisals. It provides a consistent approach, ensuring your agency reviews are comparable and more effective.

RightAdvice

Bespoke Marketing Procurement Consultancy

With over 25 years experience, we know sometimes you need more than a self-service solution. You need support from a team of experts. We provide our clients with a bespoke procurement consultancy service designed to suit their needs.

From one-off agency assessments to establishing best-practice processes, our team delivers significant results and demonstrates the value Procurement brings to the table. RightAdvice can provide:

  • Access to our team of experts
  • Solutions to suit your requirements
  • Client-focused advice and recommendations
  • Implementation and roll-out oversight
  • Detailed data analysis and assessment
  • Streamlined procurement processes
  • Independent insight and opinion
  • Depth of Market (DOM) knowledge and best practic

RightAgency

Bring your Brand to life with the perfect agency match

Transform how you discover and select your agency partners, and put an end to endless searches and guesswork.

Finding a new agency can be overwhelming. Thousands of options, countless promises, but how do you know which agencies will best suit your brand and project requirements?

RightSpend’s Agency Search quickly identifies the agencies that should be on your agenda. 

Two Marketing Procurement professionals using Agency Search