RightSpend was established over 20 years ago to bring transparency and clarity to the Marketing Procurement process. Led by Iain Seers, CEO, our focus has remained the same.   

Our team deliver expert marketing and procurement advice to companies around the world. Whether via our data-driven platform or personal consultative approach, we listen to the issues Marketing & Procurement face and provide solutions that drive impactful results.  

RightSpend unlocks a world of opportunity, frees up budget and delivers significant value whilst providing Marketing, Procurement and Finance teams the data and insight they need to succeed. We’re constantly told how RightSpend more than pays for itself within the first few months.   

The RightSpend platform enables you to evaluate every detail of your marketing spend to efficiently review your roster of agencies and the ROI currently being delivered. With data and analytics at your fingertips and easy-to-read visual reporting, you’ll get actionable results within minutes.  

Unlike other Marketing Procurement benchmarking companies, we evaluate over $1 billion of marketing spend each year and use thousands of data points from real-world, contracted rates, not standard rate cards, to ensure our anonymised data is the most accurate and reliable in the market.  

As long-term advocates of transparency and clarity, we champion solid, long-lasting relationships between our clients and their agency partners. Relationships built on trust and fairness underpinned by factual data, not emotions.  

We’re on a mission to ensure no marketing dollars are left on the table. 

RightSpend system on an iMac with graphs bursting from the screen