WHY
RIGHTSPEND?

RightSpend gives you access to the data you simply can’t do without. We’re an invaluable part of your Marketing Procurement team.

Providing you with data that drives:

Stronger Marketing Budgets

Evidence that Procurement are adding value

Reports your Board actually want to see

Agency relationships that truly perform

BENEFITS OF RightSpend

With instant access to data-driven marketing procurement, you have a centralised easy to use online platform which gives you:

Benchmark data for 75 global markets
+$10 Billion in marketing spend assessed annually
10 different agency disciplines
350 unique marketing deliverables
Classified by agency size, type and geographic location
Metric specific tracking, benchmarking and analysis
Tools to create and build your Budget
Detailed scope of works and templates
Ability to track your progress and your savings
Flex, change and respond to an evolving marketing landscape

Our consultancy, research and evaluation packages provide you with even more. Access our extensive knowledge, experience and insight.

Transparency

We believe in the integrity of transparency.

So many agencies talk about being transparent. Whilst many are championing trust and fairness within their relationships, some do this better than others. They may be offering transparency in some areas, there is always some off-limits information, and none of it is impartial.

RightSpend empowers you to have straight-up conversations with your agency partners. It gives you the questions to ask, and the answers you should be expecting.

You are enabled to make better-informed decisions, with clarity around where your agency fees, contracts and staffing plans sit alongside the benchmark. RightSpend lays it all out for you.

In turn, you gain control over your marketing spend and can facilitate confident conversations with your agencies – backed by real data.