RightSpend gives you access to the data you simply can’t do without. We’re an invaluable part of your Marketing Procurement team.  

Providing you with data that drives: 

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Stronger Marketing Budgets 

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Evidence that Procurement are adding value

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Reports your Board  actually want to see 

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Agency relationships that truly perform 


With instant access to data-driven marketing procurement, you have a centralised easy to use online platform which gives you:

  • Benchmark data for 75 global markets
  • +$10 Billion in marketing spend assessed annually
  • 10 different agency disciplines
  • 350 unique marketing deliverables
  • Classified by agency size, type and geographic location
  • Metric specific tracking, benchmarking and analysis
  • Tools to create and build your Budget
  • Detailed scope of works and templates
  • Ability to track your progress and your savings
  • Flex, change and respond to an evolving marketing landscape

Our consultancy, research and evaluation packages provide you with even more. Access our extensive knowledge, experience and insight.


We believe in the integrity of transparency.

So many agencies talk about being transparent. Whilst many are championing trust and fairness within their relationships, some do this better than others. They may be offering transparency in some areas, there is always some off-limits information, and none of it is impartial.

RightSpend empowers you to have straight-up conversations with your agency partners. It gives you the questions to ask, and the answers you should be expecting.

You are enabled to make better-informed decisions, with clarity around where your agency fees, contracts and staffing plans sit alongside the benchmark. RightSpend lays it all out for you.

In turn, you gain control over your marketing spend and can facilitate confident conversations with your agencies – backed by real data.

Team using RightSpend for successful marketing procurement

What else can RightSpend help you do?

Manage your marketing spend and maximise your agency relationships more effectively and in real-time.

Manage your marketing spend and maximise your agency relationships more effectively and in real-time.

Build trust, fairness and transparency within your agency relationships.

Get the data and insight you need to negotiate your agency contracts and ensure you get the right service, for the right amount of time, at the right price.

Have straight-up conversations about money, time and process with your agency partners.

RightSpend allows you to flex and change with an ever-evolving marketing world and deliver consistent results.


We work with global and local brands, big and small, across multiple industries, including:

  • Pharmaceutical
  • Financial Services
  • Food & Drinks
  • FMCG
  • Beauty & Cosmetics
  • Travel & Transportation
  • Automotive
RightSpend clients discussing the benefits of using the system to improve their marketing procurement process
RightSpend System Data and Insights and Data-Driven Marketing


Want more transparency?

Book a demo to see how RightSpend can help you get more transparency with your agency contracts.