And, it's not just that client...
We work with global Marketing Procurement teams to consistently deliver advanced ROI and efficiencies.
Book a call with the RightSpend team to find out how we can help you deliver significant results.
MARKETING PROCUREMENT DATA
HOW GLOBAL BRANDS ACCESS 20% MORE MARKETING BUDGET
Global brands can access more marketing budget not by asking for more from Finance, but by using RightSpend to make their existing spend work harder.
Through agency fee benchmarking, contract negotiations, agency reviews, and process improvements, RightSpend identifies inefficiencies in your marketing supply chain and enables you to redirect those savings.
RightSpend clients see an average of 20% in savings across their marketing spend. For a brand spending $100m annually, that’s an additional $20m to fund more campaigns, new channels, creative experimentation or to deliver back to the business.
Marketing & Procurement teams face challenges...
- Under pressure by the C-Suite to significantly reduce marketing spend, without reducing activity
- A lack of tools and resources makes existing Marketing Procurement processes unsupportive
- Marketing spend metrics and ROI are not being accurately measured, with campaign ROI being used to justify spend
Case Study:
$7.98m in Savings in 6 Months
Working with a global pharmaceutical brand, RightSpend examined 4 key areas of their Marketing Procurement process.
The brief was to reduce marketing costs without reducing campaign activity or output.
DATA
Established an independent, benchmarked view of the brand’s total marketing spend that didn’t previously exist in usable form, giving the team the confidence and evidence to act decisively.
PROCESS
Freed up significant team time previously lost to manual reconciliation and inconsistent workflows, letting the team shift focus from admin to strategic decisions.
CONTRACTS
Standardized SOW templates, clearer MSA language, and mandatory compensation transparency gave Procurement a consistent, defensible basis for every future negotiation.
RELATIONSHIPS
Reset agency expectations and built a framework for transparent, collaborative working, moving the brand from a transactional dynamic to a genuine partnership model.
THE RESULT:
$7.98m in savings within 6 months, reinvested into media spend, new market activations, and creative development.
FAQS
Identify and eliminate inefficiencies in your current spend. RightSpend’s data-driven tools consistently highlight savings of 20% or more across clients’ marketing spend. These savings can be redirected into additionalactivity, such as more campaigns, new channels, or to test creative ideas and concepts, without asking for extra budget from Finance.
Agency fee reduction doesn’t have to mean reduced output. By benchmarking your current fees against independent global data, you can identify where you’re paying above-market rates and confidently negotiate those fees without changing the scope of work. RightSpend’s should-cost analysis gives your team the data to have that conversation at the planning stage, and its reporting tools help make sure the savings are realized and sustained rather than eroded at the next renewal.
RightSpend clients identify an average of 20% in savings across their marketing spend. The exact figure varies by brand: those with larger agency rosters, more complex scopes of work, or less mature procurement processes can typically identify even more. The $7.98m case study above, from a global Pharma brand, is a real-world example of what’s achievable within just the first 6 months of using RightSpend.
RightSpend clients typically begin identifying savings within the first few months of implementation. The $7.98m case study above was achieved within the first 6 months, a timeframe that’s representative of what most clients experience. Longer-term improvements in contracts, process, and agency relationships compound over subsequent budget cycles, meaning the total value delivered grows year on year.
RightSpend is sector agnostic and works with Marketing Procurement teams across a wide range of sectors, including FMCG, technology, financial services, automotive and luxury goods, consistently identifying savings and efficiencies that unlock more marketing activity from existing budgets.