RESOURCES

RIGHTSPEND RESOURCES:
Sharing our knowledge, thoughts and opinions.

Latest Articles

Chief Procurement Officer discussing how to take marketing budget to next level in second half of 2023

How is your marketing spend performing in 2023?

June 1, 2023

Female Marketing Procurement professional compare agency costs using RightSpend on their desktop computer

Compare Agency Costs: The Importance

May 4, 2023

Laptop on marble table with Marketing Procurement benchmarking being explored

Why Marketing Procurement Benchmarking?

April 26, 2023

iMac showing Marketing Procurement Intelligence via RightSpend system on against a brick wall

Marketing Procurement Intelligence

April 5, 2023

RightSpend Consultancy RightAdvisor used in a meeting

The 4 B’s of Marketing Procurement Transparency

March 23, 2023

Marketing Procurement team logging into RightSpend platform

Why do we need marketing procurement transparency?

March 7, 2023

Two girls looking at a screen with agency review data on

Marketing Agency Review

February 23, 2023

Girl smiling at the latest Marketing Procurement Trends

Marketing Procurement Trends

February 6, 2023

Lady working in an office, blue tones, measuring the marketing spend

Marketing ROI: How and Why to measure your Marketing Spend

January 23, 2023

Man typing on a laptop working on marketing in a recession planning

Effective Marketing in a Recession

January 11, 2023

Lady in office calculating marketing budget

Creating an Effective Marketing Budget

December 14, 2022

Team of people carrying out competitor marketing analysis

The importance of competitor marketing analysis

December 3, 2022

Case Studies

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FINANCIAL SERVICES

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TECH COMPANY

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FMCG industry

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Pharma COMPANY

Whitepapers

A deep-dive into topics the RightSpend team are talking about with their clients. Helping you to add more value to your marketing procurement process.

Including:

3 Priorities for CPO & CMO in face of a Recession
Transparency & Clarity
Bridging the Gap
A Year That Fine-Tuned Marketing Procurement
Getting the right agency service a the right price
Growing agency relationships whilst making savings
Insiders Guide: Brand & Agency Contract Terms