RIGHTSPEND
RESOURCES:
Marketing
Procurement
insight &
knowledge

RIGHTSPEND RESOURCES: 
Sharing our knowledge, thoughts and opinions.

Latest Articles

Close up of a CPO using marketing procurement tools to deliver results

The Essential Marketing Procurement Tools: Harnessing Data, Technology, and AI

In this guide, we look at the essential marketing procurement tools teams...

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Marketing Procurement team using RightSpend marketing platform

The value of marketing procurement

Marketing Procurement are an important element in empowering Marketing teams to become...

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marketing and procurement colleagues discussing marketing spend management

Benchmarking Marketing Spend: The Importance of Marketing Spend Management

Effective marketing spend management is a critical component of success. Businesses must...

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Man trying to improve marketing procurement processes

3 Ways to Improve Your Marketing Procurement

Technology, data, analytics, are reimagining the shape of Marketing Procurement Marketing Procurement...

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Smiling lady exceeding marketing ROI

How can data help you exceed Marketing ROI?

Marketing and Procurement can leverage the insights from the right data to...

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Team of Procurement professionals discussing procurement efficiencies

Enhancing Marketing Procurement Efficiencies

Turning accurate and relevant data into an obsession can transform cost management...

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Woman reading about Procurement Transformation

Procurement Transformation – Automate. Streamline. Transform.

Procurement transformation led by smart solutions and agile systems are key to...

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Woman reading Data Stories book on how to use data to tell great stories

Discover your compelling data stories

You can harness your data to reveal the stories hidden within your...

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Team of Marketing Procurement professionals evaluating marketing budgets

Evaluating Marketing Budgets

Moving Beyond Campaign Analytics to Detailed Measurement Marketers tasked with delivering growth...

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Marketing Procurement team discussing agency selection

Agency Selection to Drive Growth  

Agency selection, choosing vendors whose vision aligns with your own, but importantly...

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Paperwork and data of marketing spend being assessed

Assessing Marketing Spend for Improved ROMI

What should I measure when it comes to my Marketing spend?  Many...

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Professional working on Marketing Procurement Efficiency

Streamlining Marketing Procurement for Maximum Efficiency & Returns

Marketing Procurement has evolved from a basic administrative function to a strategic...

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Case Studies

CASE STUDY:
FINANCIAL SERVICES

CASE STUDY:
TECH COMPANY

CASE STUDY:
Pharma COMPANY

CASE STUDY:
Grocery COMPANY

CASE STUDY:
AUTOMOTIVE COMPANY

CASE STUDY:
ALCOHOL BRAND

CASE STUDY:
FMCG industry

Whitepapers

A deep-dive into topics the RightSpend team are talking about with their clients. Helping you to add more value to your marketing procurement process.

Including:

  • Procurement: The Valuable Ally
  • 3 Priorities for CPO & CMO in face of a Recession
  • Transparency & Clarity
  • Building Strategic Partnerships
  • Empowering CMOs
  • Marketing & Procurement: Bridging the Gap
  • Changing Landscapes: Fine-Tuning Marketing Procurement
  • Getting the right agency service a the right price
  • Growing agency relationships whilst making savings
  • Insiders Guide: Brand & Agency Contract Terms