Skip to content
CASE STUDY
GLOBAL TECHNOLOGY COMPANY
THE SITUATION
The global technology company came to RightSpend because they...
- had historical MSAs which were “fixed bid” and non-marketing centric.
- had little-to-no transparency into their agency rates or compensation.
- were using an internally developed rates database which did not represent fair market benchmarks.
- lacked defined terms, allowing agencies to develop fees in a variety of ways.
- had long term agency relationships which had never been re-pitched or reviewed, making it difficult to determine appropriate “should cost” for scoped services.
THE ACTION
RightSpend’s system and industry knowledge was utilized to...
- assess the top 8 agencies – representing $35-40m total annual spend (as a starting point)
- implement a new standard for agency MSA language.
- align to best practices across all future scopes of work.
- deliver extensive training for all internal stakeholders to bring consistency to their marketing procurement.
THE RESULTS
The client was able to...
- identify $5.9M (~15%) in potential savings
- empower and upskill their Marketing Procurement team
- fully optimize their compensation methodologies
- gain more clarity to maximize their agency negotiations
- reset and improve agency expectations
- establish mandatory agency compensation transparency