RightSpend.
ADVANCED MARKETING PROCUREMENT BENCHMARKING
Designed to give global brands total control over their marketing investment.
RightSpend enables Marketing and Procurement teams to benchmark marketing spend in real time, accurately assess agency resource allocations, and validate scope of work (SOW) costs with precision.
Rather than relying on rate cards or assumptions, RightSpend uses real-time benchmarking intelligence to determine the true cost of your marketing activity.
The result? A data-driven Marketing Procurement process that protects budgets, strengthens negotiations, and maximizes return on marketing investment.
RightSpend is built for global Marketing Procurement, Marketing, and Finance teams seeking greater transparency and control over their agency spend.
With intuitive import functionality, you can upload agency cost structures and scopes of work directly into the system to accurately benchmark your data, highlighting pricing inconsistencies, resource imbalances, and negotiation opportunities.
Whether you operate across multiple markets, manage a complex agency roster, or need tighter governance around marketing budgets, RightSpend centralizes your data and simplifies decision-making.
TRANSFORMING MARKETING PROCUREMENT FROM A COST-CUTTER INTO A STRATEGIC GROWTH PARTNER.
Why choose RightSpend?
Without accurate benchmarking data, marketing budgets can quietly erode through over-servicing, misaligned resource planning, or inconsistent pricing structures.
RightSpend eliminates guesswork and replaces it with evidence.
Clients save an average of 20% on their agency spend, freeing marketing budget to reinvest into innovation, expansion, new campaigns, and emerging channels.
More importantly, it empowers Procurement to proactively add value, enabling stronger collaboration with Marketing teams and driving measurable commercial impact.
- Unlimited benchmarking
- Unlimited should-cost comparisons
- Unlimited scope of work tracking
- Real-time data analysis & visual reporting
- Secure record retention and audit trail
- User-friendly, centralized dashboard
- Task & data mapping simplification
- Templates to standardize processes
- Scalable cost-savings for long-term impact
Discover the benefits
- Benchmark data covering 80+ global markets
- Insights across 10 agency categories
- Billions in agency spend analyzed annually
- Real-world benchmarks (not standard rate cards)
- Instant visibility of agency performance vs. benchmark
- Identify precise negotiation opportunities
- Strategic, data-led methodology
- Strengthen financial transparency
Book a call to see how your team can benefit from RightSpend.
Take the guesswork out of agency performance. RightEvaluation gives Marketing and Procurement teams a structured, consistent framework to run agency reviews, 360° assessments, and supplier evaluations that actually mean something.
Find the right agency, faster. RightAgency uses precision matching technology to connect brands with partners that fit their exact strategic, geographic, and sector needs, cutting out word-of-mouth and outdated directories for good.
The best advice comes from people who have been there. RightAdvice brings over 30 years of specialist Marketing Procurement expertise directly to your team, with hands-on consultancy tailored to your organization’s exact needs.