Skip to content
Empowering cmos:
Unleashing the
power of
Marketing data
to drive enhanced marketing strategy & agency collaboration
We spoke to 500 marketing decision makers…
95%
say that staying on top of agency investments and maintaining open communication helps nurture long-term partnerships with their agencies.
47%
confess they’re too focused on growth and ROI to be on top of streamlining costs.
89%
are concerned about meeting their marketing objectives and KPIs with their allocated budget.
The results unmistakably indicate that CMOs recognise the significance of their agency partnerships and prioritise the exemption of these affiliations.
Given the current client of budget constraints and the demand to achieve challenging objectives, CMOs are actively seeking avenues to ascertain how to extract enhanced value from their investments.
“by embracing transformative technology, cmos stand at the forefront of a new era in marketing – one where data is the compass guiding us toward unparalleled success.”
In an era where data reigns supreme, leveraging the insights offered by a data-driven marketing procurement platform is akin to gaining a new lens through which to perceive the marketing landscape.
RightSpend’s technology enables CMOs to delve into the intricacies of their marketing investments with unparalleled clarity. Through robust analytics and data-driven decision making, CMOs are empowered to make strategic choices that drive optimal outcomes.
Data provides the transparency required to allocate resources where they are most impactful, optimising spend efficiency and mitigating wastage. The result is a leaner, more focused marketing strategy that yields a higher return on investment.
Empowering CMOs to move from intuitive decision-making to strategic precision. Breaking free from the limitations of traditional methods, unlocking the potential data to drive innovation and ensure that every marketing pound, dollar or euro invested is maximised for impact and growth.
Marketing
buying
Efficiencies
Increase
marketing
budgets
PROTECT
PROFIT
MARGINS
IMPROVE
AGENCY
RELATIONS
BOOK A CALL
Book an introduction call with the RightSpend team today to see the significant results you could be delivering!
CASE STUDY:
Technology
Find out how RightSpend took a tech company from ‘fixed-bid’ non-marketing centric MSA’s to identifying $5.9m in potential savings immediately.
CASE STUDY:
Financial Services
Find out how RightSpend enabled a Financial Services company to deliver a 25% reduction in cost & +$620k in efficiencies from one scope of work.
CASE STUDY: Pharmaceutical
Find out how a Pharmaceutical company turned a 23% increase in agency staffing costs to a 17% saving without affecting the deliverables.