RIGHTSPEND
FEATURES
Data highlights opportunities and empowers us to make informed decisions.
RightSpend’s propriety data reveals a world of new possibilities for Marketing Procurement teams, enabling them to bring their Marketing and Finance colleagues on a journey that delivers on their objectives.
RightSpend provides data-driven approach to marketing procurement that delivers for the whole business.
SPEND ANALYSIS
optimising your marketing spend by effectively analysing data to identify areas of savings, reinvestment or redeployment of budget.
COST MODELLING
make informed decisions on your internal and agency cost models. Assess pricing structure, budget allocation, and total costs of SOWs.
BENCHMARKING
understand how effective your marketing spend . Take your procurement to the next level with a best-in-breed procurement process.
GLOBAL MARKETS
See how to deploy your budget in different international markets, understand where you might be able to benefit from cost advantages and be more inclusive.
AGENCY DATA INTELLIGENCE
analyse your agencies from proposal to execution and ensure your marketing budget is spent as intended and that you’re extracting advanced ROI.
Collaborate with confidence.
Get everyone on the same page, using the same data to make informed decisions together.
YOUR QUESTIONS ANSWERED…
WILL WE GET MORE MARKETING BANG FOR OUR BUCK?
Yes. RightSpend identifies areas where agency costs are above benchmark – staffing costs, assets, overheads and profit margin. Using this data means you can invest in other marketing campaigns, different assets or new and exciting projects without the need to request additional budget.
RightSpend will also enable you to forecast your marketing budget and plan precisely and accurately to get the most from your agencies.
With CMOs under more pressure to prove the ROI from their marketing budget, RightSpend’s data provides the analysis needed to see how every single dollar is spent.
WILL WE SEE MORE EFFICIENCIES & ADDED VALUE?
Yes. Procurement’s role has always been about value and savings, finding different ways to maximise investment and make every dollar count.
Data plays a significant role in establishing effectiveness and efficiencies in a way that’s right for your business.
Driving costs down is not the answer to increased value. Instead, diligent investment can lead to more value and an advanced ROI. RightSpend’s proprietary data and analytics are just the first step in the process, providing clarity around your agencies’ economics and enabling you to make an informed decision.
WILL WE SEE AN ADVANCED ROI?
Yes. CFOs are constantly on a mission to maximise investment and ensure profitability. Marketing Procurement is done differently from any other procurement category and has very different measures.
RightSpend’s analytics gives CFOs the oversight needed to understand the value Marketing Procurement teams deliver.
The right data leads to transparent relationships focused on efficiency and effectiveness, which, in turn, drives advanced ROI.
HOW WILL OUR AGENCIES BENEFIT?
RightSpend is not about probing your agency and stripping their costs down to the bare bones. You want your agency to flourish and be profitable – as they’ll be able to attract the best talent and produce the best results.
We champion agency relationships built on transparency and clarity.
It’s a two-way street. With solid relationships comes the understanding and appreciation of the value and ROI your agency contribute from day one.
DATA &
ANALYTICS
REPORTING & TRACKING
BUDGET
PLANNING
BUILD PLANS & SHOULD COSTS
