Articles

Team of Marketing Procurement professionals evaluating marketing budgets

Evaluating Marketing Budgets

Moving Beyond Campaign Analytics to Detailed Measurement Marketers tasked with delivering growth amid an ever-changing landscape, need to ensure that inefficiencies are not affecting their results, which is where evaluating marketing budgets in details comes in. This guide explores implementing a comprehensive analytical framework to evaluate marketing budget efficacy. Ensuring Marketing Procurement can either justify

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Marketing Procurement team discussing agency selection

Agency Selection to Drive Growth  

Agency selection, choosing vendors whose vision aligns with your own, but importantly also has the right capabilities to drive growth will positively affect the return on your marketing investment.  This guide will articulate how making the right agency selection, proactive management, and performance-based contracts can unlock significant value to your marketing.  Establishing a consistent and

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Marketing Procurement data being assessed

Marketing Procurement Data for Intelligent Cost Cutting

Radical cost-cutting by companies, particularly in the technology sector, will potentially have a long-term impact on their branding and marketing. Fortunately, there is another way… A recent Financial Times article revealed that the advertising agencies, particularly those working with tech companies, are seeing significant dips in profit and revenue. Cautious clients, complex economic conditions, and

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Robot working on AI in marketing on a laptop

AI in Marketing: How will it affect your agency relationships?

Artificial intelligence (AI) has stepped straight into the limelight thanks largely to the remarkable capabilities of ChatGPT, a generative AI (GAI) interface that took the world by storm and showed  exactly how impressive this technology can be. AI in marketing is proving to be an invaluable asset – a tool that can help agencies and

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CMOs: Marketing Benchmarking

Marketing benchmarking provides Chief Marketing Officers with visibility into agency performance and the opportunity to transform campaigns and creativity.   How are Chief Marketing Officers (CMOs) allocating their marketing budgets? Gartner has aptly described the current situation as one where ‘volatility becomes the new normal’ and so CMOs need to consider the cost of disruption

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Laptop on marble table with Marketing Procurement benchmarking being explored

Why Marketing Procurement Benchmarking?

Procurement is looking beyond cost cutting and savings towards influence, value and longevity. And that’s where Marketing Procurement Benchmarking comes in… Marketing procurement has evolved over the years to something beyond just numbers. Central to ensuring that marketing spend and agency selection are aligned with the business objectives and budgets, marketing procurement is now both

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iMac showing Marketing Procurement Intelligence via RightSpend system on against a brick wall

Marketing Procurement Intelligence

Reshape your marketing procurement intelligence, review your marketing spend and explore better clarity, transparency and insights Marketing Procurement intelligence plays a key role in today’s modern organisation. Key to meeting the evolving needs of the business, connecting brands to agencies in ways that build loyalty and longevity. However, Marketing Procurement faces its own challenges. It has to prove its

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RightSpend Consultancy RightAdvisor used in a meeting

Marketing Procurement Transparency – The 4 B’s

At a time when Marketing Procurement is still striving for transparency, it remains an essential principle at the heart of agency investment. In a future defined by data, marketing procurement transparency must be used to translate complexity into results and value. With the right partners, embedding open and honest communication into every engagement and marketing

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Marketing Procurement team logging into RightSpend platform

Why do we need marketing procurement transparency?

It feels like marketing procurement transparency has been a buzzword in the industry for years. The IPA and ISBA launched ‘The Magic & Logic’ 16 years ago, where they identified how Agencies, Marketing and Procurement can best work together to produce profitable growth; they explained that marketing procurement transparency is key to successful relationships. The

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Two girls looking at a screen with agency review data on

Marketing Agency Review

Regular marketing agency review helps both your brand and your agencies It’s important to regularly undertake a marketing agency review to ensure that you’re all walking to the beat of the same drum. And to ensure that they support your business as you find new ways to connect with customers in complex times. Your marketing

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Girl smiling at the latest Marketing Procurement Trends

Marketing Procurement Trends

We look at the latest Marketing Procurement trends and explore why they are so crucial to your business. Excellent Marketing Procurement is about adding value, finding greater efficiencies and doing more with less, which becomes even more critical in an economic downturn. Marketing Procurement is an invaluable part of any business and is the all-important

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Lady working in an office, blue tones, measuring the marketing spend

Marketing ROI: How and Why to measure your Marketing Spend

Why understanding your marketing ROI is important Return on investment (ROI) is a key metric for marketing. Defined as a measurement tool that helps you to maximise investments, refine campaigns, improve profitability and connect with customers, marketing ROI is a metric by which you can accurately assess the financial value of your campaigns. You want

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