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Close up of a CPO using marketing procurement tools to deliver results

The Essential Marketing Procurement Tools: Harnessing Data, Technology, and AI

In this guide, we look at the essential marketing procurement tools teams need to harness to take their marketing budgets and purchasing power to the next level. The marketing procurement landscape continues to shift; traditional methods of managing marketing spend and agency relationships are no longer sufficient to keep pace with the rapidly evolving digital […]

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Marketing Procurement team using RightSpend marketing platform

The value of marketing procurement

Marketing Procurement are an important element in empowering Marketing teams to become more strategic, data-driven and agile Marketing Procurement has become a powerful ingredient within the marketing mix, offering Marketing teams access to data-driven insights and intelligence that allows for improved strategic thinking, increased agility, and holistic value creation. From cost-obsessed to data-driven, Marketing Procurement

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marketing and procurement colleagues discussing marketing spend management

Benchmarking Marketing Spend: The Importance of Marketing Spend Management

Effective marketing spend management is a critical component of success. Businesses must optimise their marketing investments to maximise their returns, and benchmarking marketing spend plays a pivotal role.  By comparing your marketing spend against accurate global benchmarking data, you can identify areas for improvement, uncover cost-saving opportunities, and unlock new avenues for growth. Benchmarking Marketing

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Man trying to improve marketing procurement processes

3 Ways to Improve Your Marketing Procurement

Technology, data, analytics, are reimagining the shape of Marketing Procurement Marketing Procurement is one of the most dynamically evolving and changing disciplines right now. Thanks to technologies such as artificial intelligence (AI), machine learning (ML) and automation, Marketing Procurement is changing shape and direction.  Marketing Procurement has become an exceptional business enabler. Teams can use

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Smiling lady exceeding marketing ROI

How can data help you exceed Marketing ROI?

Marketing and Procurement can leverage the insights from the right data to transform spending and savings, strategically to exceed Marketing ROI. Data can provide your Marketing and Procurement teams with highly relevant insights capable of informing decision-making and transforming return on investment (ROI).  Wrapped within the data are nuggets of information capable of driving value,

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Team of Procurement professionals discussing procurement efficiencies

Enhancing Marketing Procurement Efficiencies

Turning accurate and relevant data into an obsession can transform cost management and enhance Procurement efficiencies Marketing Procurement can leverage data to ensure continuous cost optimisation and reduce inefficiencies and improve decision-making and supplier relationships. With RightData, designed to deliver relevant and timely insights, Procurement can reimagine its role within the business and enhance Marketing

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Woman reading about Procurement Transformation

Procurement Transformation – Automate. Streamline. Transform.

Procurement transformation led by smart solutions and agile systems are key to reimagining partnerships and creating long-term value  Historically, there has long been a disconnect between Marketing and Procurement. Instead of common ground, there was a battle between spend and priority and this often resulted in decisions that benefit neither side. Death by compromise! Yet

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Team of Marketing Procurement professionals evaluating marketing budgets

Evaluating Marketing Budgets

Moving Beyond Campaign Analytics to Detailed Measurement Marketers tasked with delivering growth amid an ever-changing landscape, need to ensure that inefficiencies are not affecting their results, which is where evaluating marketing budgets in details comes in. This guide explores implementing a comprehensive analytical framework to evaluate marketing budget efficacy. Ensuring Marketing Procurement can either justify

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Marketing Procurement team discussing agency selection

Agency Selection to Drive Growth  

Agency selection, choosing vendors whose vision aligns with your own, but importantly also has the right capabilities to drive growth will positively affect the return on your marketing investment.  This guide will articulate how making the right agency selection, proactive management, and performance-based contracts can unlock significant value to your marketing.  Establishing a consistent and

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Professional working on Marketing Procurement Efficiency

Streamlining Marketing Procurement for Maximum Efficiency & Returns

Marketing Procurement has evolved from a basic administrative function to a strategic high-performance function essential for driving growth, efficiencies & returns.  Inefficient workflows, often from legacy processes, can often hinder success.   In this guide, we explore solutions Marketing Procurement can implement across core marketing sourcing and contracting activities to achieve improved efficiencies & returns.

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Marketing Procurement professional working on Marketing Investment Data on laptop

Getting the Most Value from Your Marketing Investments

Developing a successful marketing strategy requires making smart marketing investments driven by data. In an increasingly competitive landscape, brands can’t afford to spend marketing budget on campaigns that don’t deliver a strong ROI.   In this guide we explore how Marketing and Procurement teams can leverage data and analytics to determine where to invest their

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Marketing Procurement team discussing agency compensation

Choosing the right Agency Compensation Model for your brand

Selecting the right agency is a crucial decision for any brand looking to improve their marketing results. However, the agency compensation model you choose can be just as important for aligning incentives and driving performance. This guide explores the most common agency compensation models, no matter if the agency is specialising in marketing, media, production,

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Automotive Marketing Procurement team discussing benchmarking

Why does the Automotive Industry need Marketing Procurement Benchmarking?

Procurement within the Automotive industry is currently focusing beyond simply cutting costs and making savings, instead they are looking towards influence, value and longevity.    And that’s where Marketing Procurement Benchmarking comes in…   Marketing Procurement has been evolving into a function that goes beyond numbers. They are crucial to ensuring marketing spend and agency

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Marketing Procurement data being assessed

Marketing Procurement Data for Intelligent Cost Cutting

Radical cost-cutting by companies, particularly in the technology sector, will potentially have a long-term impact on their branding and marketing. Fortunately, there is another way, as RightData explains… A recent Financial Times article revealed that the advertising agencies, particularly those working with tech companies, are seeing significant dips in profit and revenue. Cautious clients, complex

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Robot working on AI in marketing on a laptop

AI in Marketing: How will it affect your agency relationships?

Artificial intelligence (AI) has stepped straight into the limelight thanks largely to the remarkable capabilities of ChatGPT, a generative AI (GAI) interface that took the world by storm and showed  exactly how impressive this technology can be. AI in marketing is proving to be an invaluable asset – a tool that can help agencies and

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CMOs: Marketing Benchmarking

Marketing benchmarking provides Chief Marketing Officers with visibility into agency performance and the opportunity to transform campaigns and creativity.   How are Chief Marketing Officers (CMOs) allocating their marketing budgets? Gartner has aptly described the current situation as one where ‘volatility becomes the new normal’ and so CMOs need to consider the cost of disruption

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