RightSpend

RightSpend system example with data and graphs

Data: empowering Marketing Procurement efficiency

Clean and relevant data can transform how marketing, procurement and finance manage marketing budgets, assess the value of expenditure and approach decision-making. Data has long been described as the black oil of a business, and with good reason. The constant flow of insight, information, behaviours, customer interactions, agency costs and so much more, can be …

Data: empowering Marketing Procurement efficiency Read More »

Colourful image of people walking to the right to show staff leaving

Navigating the Talent Crunch

High demand, low supply – are brands and agencies struggling to find the right staff in the ‘talent crunch’? Talent is the lifeblood of creativity. Fine minds delivering campaigns and ideas that are delivered seamlessly  across markets and customers. However, today, the demand for talent is starting to outstrip supply. The talent crunch is affecting …

Navigating the Talent Crunch Read More »

Man and woman working together with laptop to deliver advanced ROI to their business

How can Marketing Procurement deliver improved ROI?

RightSpend connects marketing, procurement and finance to deliver improved ROI through better reporting and insights.    Combined, procurement and marketing are key to adding value for companies. When sharing common goals, both are an essential element to ensuring the long-term and sustainable success of a brand and their campaigns.  The complexities and challenges that have …

How can Marketing Procurement deliver improved ROI? Read More »

Question marks in bright coloured speech bubbles

Benchmarking: is it just for Marketing Budget Savings?

Benchmarking may be invaluable when it comes to cutting costs, but is it just for Marketing Budget Savings? No, it is actually just the tip of the value-added iceberg. Marketing Benchmarking has become a critical touchpoint for brands. After the World Federation of Advertisers launched Project Spring – an initiative focused on transforming some of …

Benchmarking: is it just for Marketing Budget Savings? Read More »

Procurement team leverage data by analysing paperwork

Leverage data to get your marketing agency working harder & smarter for you

Leverage data to ensure that your marketing agency is not complacent and that your budget is being maximised and managed properly   Data has become a critical component in ensuring that brand-agency relationships and collaboration are managed transparently and that budgets are being maximised and managed in line with everybody’s expectations. When every part of …

Leverage data to get your marketing agency working harder & smarter for you Read More »

Laptop showing RightSpend data of >£5m advertising spend

How Our Client Saved >$5M in Advertising Spend

The Right Data For the Right Decisions. Using the Right Technology.   Our client, DANA SMALL – otherwise known as Ms Category Management saved $5M  in advertising spend across her multi-year implementation of RightSpend as an Advertising Agency Management tool. In her words, ‘”RightSpend revolutionised the services procurement marketplace”. Here we share an edited extract of …

How Our Client Saved >$5M in Advertising Spend Read More »

Lady smiling as she has transparency in agency relationships

Transparency in Marketing Agency Relationships

The power of transparency in marketing agency relationships should not be underestimated It’s especially important when working closely with agency partners. As a marketer, you are investing and trusting an external party with your brand: something that needs to be constantly monitored and reviewed. Agencies need to have open lines of communication, and have regular …

Transparency in Marketing Agency Relationships Read More »

Marketing Procurement colleagues reviewing agency retainer

A Balancing Act: Retainers v Project-Based

A price that combines the commitment of retainers with the flexibility of project-based work.

Seeking reactionary solutions in an uncertain world, the requirement for marketers to do more for less has become increasingly important.

Questions Marketing Procurement need to ask

Top 5 questions you need to be asking yourself as a marketing procurement professional right now

It’s a pretty big understatement to say, it’s been some year, so far. We didn’t expect and couldn’t have planned for the past six months and no doubt further change and challenges lie ahead. So now we’re in the second half of 2020, what advice can we offer to marketing procurement professionals in brands, to …

Top 5 questions you need to be asking yourself as a marketing procurement professional right now Read More »

photography landscape: man throwing camera in the air

The Photography Landscape

The photography landscape is evolving. There are more types of imagery a photographer can create today than at any other time in history. The future looks like it will contain more creative opportunities for image makers. However, there are more photographers than ever who can do the everyday work which is now having an effect …

The Photography Landscape Read More »