RightSpend

Clarity is crucial at all stages of a brand-agency relationship. It allows both parties to be on the same page, to know exactly what to expect within a project and it gives you the confidence to have more productive negotiations, and ultimately receive better work. Clarity in the scope of works Being clear in your […]

The Right Data For the Right Decisions. Using the Right Technology. To get your Advertising Spend Right.   Our client, DANA SMALL – otherwise known as Ms Category Management saved $5M  in advertising spend across her multi-year implementation of RightSpend as an Advertising Agency Management tool. In her words, ‘”RightSpend revolutionised the services procurement marketplace”.

When stakes are high, emotions can run high. Agency negotiations can often challenge the stamina of both parties and ultimately test who can keep their cool. Emotion, although natural, can ruin agency negotiations, and damage agency-brand relationships in the long run. Not only does emotion detract from the main purpose of the discussion, but it

The power of transparency in marketing agency relationships should not be underestimated It’s especially important when working closely with agency partners. As a marketer, you are investing and trusting an external party with your brand: something that needs to be constantly monitored and reviewed. Agencies need to have open lines of communication, and have regular

The key task when working with an in-house agency is working out your ‘why’. There are an array of reasons why brands may use in-house agencies (IHA), and cost is often not the sole consideration.

A price that combines the commitment of retainers with the flexibility of project-based work.

Seeking reactionary solutions in an uncertain world, the requirement for marketers to do more for less has become increasingly important.

When it comes to agency rate cards and benchmarking, an old adage comes to mind: always compare apples with apples. It sounds simple, until some know-it-all points out that there are 7,500 varieties of apple in the world! So, there are layers of complexity even within this simple matter of choice. The same is certainly true

It’s a pretty big understatement to say, it’s been some year, so far. We didn’t expect and couldn’t have planned for the past six months and no doubt further change and challenges lie ahead. So now we’re in the second half of 2020, what advice can we offer to marketing procurement professionals in brands, to

In the heyday of the Advertising Agency, Mad Men, Don Draper may’ve been an enigma but the creative campaign was simple and so were his billing structures. Now, it’s anything but. More channels, more content, more opportunities, equals more complex advertising agency costs. Transpires, it’s not just the glamorous allure of 60s Madison Avenue we’re

Can a more defined Production Structure Help fix an Agency Model? The idea that there is a broken agency model is something that’s been kicking around the advertising world for a while now, with few concrete ideas to suggest what might replace it – until recently. The Association of National Advertisers‘ conference in 2018, PepsiCo

We know marketing agencies use Freelancers. It’s a great way to plug the gap when talent is in short supply. What we don’t know, is the impact Freelancers have on a brands bottom line. It’s much trickier to track what you’re paying when using this model.  But it is possible to assess successfully assess freelance