Guides

Effective marketing spend management is a critical component of success. Businesses must optimise their marketing investments to maximise their returns, and benchmarking marketing spend plays a pivotal role.  By comparing your marketing spend against accurate global benchmarking data, you can identify areas for improvement, uncover cost-saving opportunities, and unlock new avenues for growth. Benchmarking Marketing […]

Moving Beyond Campaign Analytics to Detailed Measurement Marketers tasked with delivering growth amid an ever-changing landscape, need to ensure that inefficiencies are not affecting their results, which is where evaluating marketing budgets in details comes in. This guide explores implementing a comprehensive analytical framework to evaluate marketing budget efficacy. Ensuring Marketing Procurement can either justify

What should I measure when it comes to my Marketing spend?  Many businesses lack clarity  when it comes to their marketing spend beyond campaign costs. But it is important to evaluate every dollar of your marketing investment according to rigorous frameworks in order to maximise your return.  This guide examines what should define total marketing

Marketing Procurement has evolved from a basic administrative function to a strategic high-performance function essential for driving growth, efficiencies & returns.  Inefficient workflows, often from legacy processes, can often hinder success.   In this guide, we explore solutions Marketing Procurement can implement across core marketing sourcing and contracting activities to achieve improved efficiencies & returns.

Developing a successful marketing strategy requires making smart marketing investments driven by data. In an increasingly competitive landscape, brands can’t afford to spend marketing budget on campaigns that don’t deliver a strong ROI.   In this guide we explore how Marketing and Procurement teams can leverage data and analytics to determine where to invest their

Selecting the right agency is a crucial decision for any brand looking to improve their marketing results. However, the agency compensation model you choose can be just as important for aligning incentives and driving performance. This guide explores the most common agency compensation models, no matter if the agency is specialising in marketing, media, production,

An in-depth overview into should cost analysis and how it can help marketing departments with regards to marketing procurement and budget management. As a marketer, visibility into your costs is always going to be a priority when your goal is to ensure every dollar of your marketing budget being spent delivers exceptional results.  But how