Guides

Close up of a CPO using marketing procurement tools to deliver results

The Essential Marketing Procurement Tools: Harnessing Data, Technology, and AI

In this guide, we look at the essential marketing procurement tools teams need to harness to take their marketing budgets and purchasing power to the next level. The marketing procurement landscape continues to shift; traditional methods of managing marketing spend and agency relationships are no longer sufficient to keep pace with the rapidly evolving digital […]

The Essential Marketing Procurement Tools: Harnessing Data, Technology, and AI Read More »

marketing and procurement colleagues discussing marketing spend management

Benchmarking Marketing Spend: The Importance of Marketing Spend Management

Effective marketing spend management is a critical component of success. Businesses must optimise their marketing investments to maximise their returns, and benchmarking marketing spend plays a pivotal role.  By comparing your marketing spend against accurate global benchmarking data, you can identify areas for improvement, uncover cost-saving opportunities, and unlock new avenues for growth. Benchmarking Marketing

Benchmarking Marketing Spend: The Importance of Marketing Spend Management Read More »

Team of Marketing Procurement professionals evaluating marketing budgets

Evaluating Marketing Budgets

Moving Beyond Campaign Analytics to Detailed Measurement Marketers tasked with delivering growth amid an ever-changing landscape, need to ensure that inefficiencies are not affecting their results, which is where evaluating marketing budgets in details comes in. This guide explores implementing a comprehensive analytical framework to evaluate marketing budget efficacy. Ensuring Marketing Procurement can either justify

Evaluating Marketing Budgets Read More »

Professional working on Marketing Procurement Efficiency

Streamlining Marketing Procurement for Maximum Efficiency & Returns

Marketing Procurement has evolved from a basic administrative function to a strategic high-performance function essential for driving growth, efficiencies & returns.  Inefficient workflows, often from legacy processes, can often hinder success.   In this guide, we explore solutions Marketing Procurement can implement across core marketing sourcing and contracting activities to achieve improved efficiencies & returns.

Streamlining Marketing Procurement for Maximum Efficiency & Returns Read More »

Marketing Procurement professional working on Marketing Investment Data on laptop

Getting the Most Value from Your Marketing Investments

Developing a successful marketing strategy requires making smart marketing investments driven by data. In an increasingly competitive landscape, brands can’t afford to spend marketing budget on campaigns that don’t deliver a strong ROI.   In this guide we explore how Marketing and Procurement teams can leverage data and analytics to determine where to invest their

Getting the Most Value from Your Marketing Investments Read More »

Marketing Procurement team discussing agency compensation

Choosing the right Agency Compensation Model for your brand

Selecting the right agency is a crucial decision for any brand looking to improve their marketing results. However, the agency compensation model you choose can be just as important for aligning incentives and driving performance. This guide explores the most common agency compensation models, no matter if the agency is specialising in marketing, media, production,

Choosing the right Agency Compensation Model for your brand Read More »