Guides

Professional working on Marketing Procurement Efficiency

Streamlining Marketing Procurement for Maximum Efficiency & Returns

Marketing Procurement has evolved from a basic administrative function to a strategic high-performance function essential for driving growth, efficiencies & returns.  Inefficient workflows, often from legacy processes, can often hinder success.   In this guide, we explore solutions Marketing Procurement can implement across core marketing sourcing and contracting activities to achieve improved efficiencies & returns. […]

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Marketing Procurement professional working on Marketing Investment Data on laptop

Getting the Most Value from Your Marketing Investments

Developing a successful marketing strategy requires making smart marketing investments driven by data. In an increasingly competitive landscape, brands can’t afford to spend marketing budget on campaigns that don’t deliver a strong ROI.   In this guide we explore how Marketing and Procurement teams can leverage data and analytics to determine where to invest their

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Marketing Procurement team discussing agency compensation

Choosing the right Agency Compensation Model for your brand

Selecting the right agency is a crucial decision for any brand looking to improve their marketing results. However, the agency compensation model you choose can be just as important for aligning incentives and driving performance. This guide explores the most common agency compensation models, no matter if the agency is specialising in marketing, media, production,

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