Automotive Marketing Procurement team discussing benchmarking

Why does the Automotive Industry need Marketing Procurement Benchmarking?

Procurement within the Automotive industry is currently focusing beyond simply cutting costs and making savings, instead they are looking towards influence, value and longevity.    And that’s where Marketing Procurement Benchmarking comes in…   Marketing Procurement has been evolving into a function that goes beyond numbers. They are crucial to ensuring marketing spend and agency […]

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