Skip to content
ABOUT US
Who is RightSpend?
We are the global leader in Marketing Procurement technology solutions and a valued extension of our clients’ teams worldwide.
- We are proven experts in cost analysis and agency compensation, offering a range of Marketing Procurement-specific solutions and services.
- Our proprietary data benchmarks billions in marketing spend, backed by extensive industry expertise to support confident, evidence-based decisions.
- We empower transparent agency negotiations, giving Marketing and Procurement greater control and driving long-term, sustainable improvements.
- Brands choose us to streamline their Marketing Procurement process, identifying where to focus for maximum impact and return on investment.
- We deliver efficiencies to your brand from Agency Search to Evaluation, Marketing Spend to ROI supporting all Marketing Procurement activities with smart, effective technology.
- We are proven to add value, focus, and clarity to your Procurement process, helping you operate with precision and purpose.
Our History
RightSpend Established
RightSpend (formally Beekman Associates) started as a consultancy, working with Marketing Procurement teams to assess their agency spend and negotiate better contracts. At the time, Beekman worked as an extension of in-house teams for all our clients.
The RightSpend System
Over the years, we created and built the RightSpend system to streamline the process and help clients achieve greater efficiencies.
2007 Financial Crisis
When the financial crisis hit in 2007, Marketing teams were hard hit. RightSpend was the solution that helped many weather the storm. At that time, RightSpend was assessing millions of dollars in Marketing spend each year, and helping clients save on their marketing spend.
From Beekman to RightSpend
2019 saw us rebrand to RightSpend, dropping Beekman Associates as a trading name, as so many of our clients knew us for our system. We invested in the business and were assessing circa $10 billion in Marketing spend across 75 global markets, covering 10 agency disciplines and thousands of data points. Our data lake is vast – and unparalleled in the industry.
Worldwide Presence
Today, RightSpend has a worldwide presence, with offices in New York, London, Amsterdam, and Singapore. We support our ever-growing client base worldwide, many of whom have been using RightSpend for over a decade.
Why Choose RightSpend?
Global companies choose RightSpend because we:
- Save them ~20% of their marketing spend.
- Highlight key areas to improve their procurement process.
- Empower confident negotiations based on facts, not assumptions.
- Enable MORE marketing for the same budget – or less!
- Provide transparency & clarity to every element of their procurement process.
- Deliver significant ROI.
- Streamline their workflow from agency search, budget allocation and agency evaluation.
- Understand Marketing Procurement from both a brand & agency point of view.
- Complement our data with the knowledge and experience of our team and our co-pilot.
- Understand the industry’s issues and needs, and provide actionable solutions.
- Spend time training users to get the best from the RightSpend system.
- Respect confidentiality and the importance of data security.
- Provide reports that showcase real results.
- Evidence the value Procurement adds to a brand.
- Highlight opportunities & deliver real results quickly.
- Help to deepen their agency relationships.
Request a Meeting
It’s time to transform your Marketing Procurement
Our Locations
We provide global Marketing Procurement solutions, with data covering 75 global markets. We support international clients from our offices in:
- New York, USA
- London, UK
- Amsterdam, Europe
- Singapore, APAC
