BENCHMARKING

Benchmarking agency spend to diligently manage marketing spend.

Taking a data-driven approach ensures you deliver a world-class performance, identifying opportunities that can lead to significant returns.

Marketing Procurement individual looking a screen to benchmark their agency fees, with data reflected in her glasses
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Relying solely on your own historical data or collated rate cards to benchmark your marketing spend only gives you a glimpse at the bigger picture. But with our independent proprietary data, you can see how your marketing spend is exposed to wastage and be able to identify the full scope of the opportunities.

Covering 75 global markets, 10 agency disciplines and thousands of data points, we assess over $10 billion of negotiated rates annually. That's real-world working rates, not published rate cards - which means you can accurately evaluate how your agency spend compares and drill down to identify the exact performance issues restricting your results.

The world is becoming smaller and more complex. With remote workers, offshoring, AI, and technology, to name just a few factors, there are so many ways you may not be paying an accurate agency fee.

You need data to remove assumptions and emotions and focus on the facts. We help you turn data into valuable insights that drive impactful results.